About Kind Rebel

Kind Rebel is a social kids label. We tell social stories through children's clothing and accessories. Read the story behind your product in the accompanying Kind Rebel book.

Read more about us here

  • Love for people and the environment

    When developing our products, we think of people and the environment. All our fabrics contain the OEKO-TEX 100 certificate and all shirts and cuddly toys are made fairly in the Netherlands.

  • Unique & stubborn

    We don't follow trends. Our designs are created by what we want to say instead of following a trend. In addition, our products are not seasonal and you can always wear or use them.

  • Sharing loving stories

    Read the story behind your product in our accompanying Kind Rebel book, and have a nice conversation with your child about topics such as kindness, respect and the environment.

Our bestseller:Maya - be respectful

The Story of Maya: A Story of Respect. Love for each other. diversity. Inclusivity. Activism. Stand up for each other. Make your voice heard. Inspired by Martin Luther King.

Shop 'Be respectful'

what else say...

We have been a fan of Kind Rebel from the very first moment and we own almost all the shirts. We think all designs are beautiful and of course we think the most beautiful are the accompanying stories. A truly unique concept, which combines something functional (because they need clothes anyway) with something incredibly valuable. - Sabine, mother of Sarah (5) and Puck (1)

Dear you,

Whether you're here out of curiosity or to place an order: nice to have you here. Love and connection are central to the projects I start. I am very curious about you! Feel free to send an email to say hi, share your dreams, spar to make Kind Rebel better or something else fun. I look forward to getting to know you.

Love, Anne

@kindrebel_ / anne@kindrebel.nl